It's a Crowded Market

Even in the most competitive and disruptive environment there are winners and losers.  Winners in consumer-facing industries are harnessing the power of technology to connect with customers, develop strong offerings and operate efficiently.  We keep our finger on the pulse of the market, providing services that help companies develop compelling strategies, differentiated solution portfolios and innovative marketing initiatives that drive profitable growth. 



Business Strategy

Seeking new market opportunities?

Solution Portfolio

Launching a new product or service? 

Repositioning an existing offering? 

Reviewing your entire portfolio?

Marketing Innovation

Refreshing your market presence? 

Differentiating your brand?

Patricia Vekich Waldron

Patricia leads at the forefront of the intersection of consumers, brands, technology and data.  Her 20+ year track record is filled with the stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives.

Here are the facts: technology never sleeps, competition is endless, and only those companies that are willing to stay ahead of trends will rise to the top.  In industries where competition multiplies daily, Patricia has helped organizations make better decisions and investments through her unique combination of domain expertise, strategic insight, and practical innovation.

Patricia has held executive positions in marketing, product, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company.  She also has extensive experience developing partner ecosystems, working with emerging solution partners who provide niche capabilities and innovations.

Patricia is well known for forming strong business relationships with clients, partners, press, and analysts around the world, for using her industry, technology and marketing expertise to identify opportunities, create compelling visions and bring them to life.  She is a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum, National Retail Federation (NRF), and The Retail Summit.  

CEO and Founder

CEO and Founder

Available for Advisory Engagements

Let's discuss your vision and how to bring it to life!

contact vision first