Is fast-fashion no longer fashionable?

Patricia Vekich Waldron

Patricia leads at the forefront of the intersection of consumers, brands, technology and data.  Her 20+ year track record is filled with the stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives.

Here are the facts: technology never sleeps, competition is endless, and only those companies that are willing to stay ahead of trends will rise to the top.  In industries where competition multiplies daily, Patricia has helped organizations make better decisions and investments through her unique combination of domain expertise, strategic insight, and practical innovation.

Patricia has held executive positions in marketing, product, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company.  She also has extensive experience developing partner ecosystems, working with emerging solution partners who provide niche capabilities and innovations.

Patricia is well known for forming strong business relationships with clients, partners, press, and analysts around the world, for using her industry, technology and marketing expertise to identify opportunities, create compelling visions and bring them to life.  She is a well-informed and thought-provoking speaker and has presented at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum, National Retail Federation (NRF), and The Retail Summit.  

She is a member of the RetailWire Brain Trust and an Advisory Board Member of The Retail Summit.  Patricia also serves on the Board of Directors for Friends of Downtown SD , a registered 501(c)3 non-profit organization committed to the enhancement of San Diego’s downtown community. 

CEO and Founder

CEO and Founder



Insightful Marketing Leader

Patricia is one of the most insightful marketing leaders I know. Her long analytics heritage coupled with the years she has invested in the retail and consumer goods industries come together in a really well-crafted manner in which she approaches strategy. In my 10+ years working with her as a colleague, her insights were fresh and her ability to manage and execute complex projects with challenging constraints were top notch. Patricia's approach to always feels authentic because she always approached it from a consumer's pragmatic point of view whilst teasing out the art of the possible, stretching people's imaginations and inspiring them to act.

Vish Ganapathy

Managing Director Retail at Accenture

Patricia is a visionary

I worked with Patricia during her time as CMO of IBM’s Consumer and Retail Industry division. During her tenure I worked with her as she led massive industry initiatives on behalf of IBM including the company’s presence at such flagship events as the National Retail Forum. Patricia also led ideation sessions to develop positioning and value propositions, as well as developing go to market strategies and launch plans for new solutions for the retail/consumer sectors, including cognitive computing and AI. Well informed, curious and observant, Patricia many times acted as a futurist, correctly identifying coming trendsand then leading her teams to adapt and meet market challenges in innovative and creative ways. Patricia is a visionary who also possesses a high level of emotional intelligence, inspiring loyalty and engagement in her teams. I would welcome the opportunity to work with her again.

Connie Klimko

Head of Marketing, Digital Services at Siemens Energy Inc

Deep insight into consumer industries especially retail

I had the pleasure of working with Patricia on my team, and then as a peer for several years as part of IBM’s global retail sales and solutions leadership team. Patricia brings deep expertise in marketing strategy and tactics for B2B including all aspects of digital engagement.  In addition she brings deep insight into consumer industries especially retail. Her expert council would be valuable to any company considering their business, marketing, or solutions strategy.

Chris Hendren

Executive Strategy & Digital Transformation Consultant- Consumer Industry Thought Leader

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Vision First

In a world where companies are vying for visibility, our unique combination of domain expertise, strategic insight and practical innovation can help you make better decisions and investments.