Patricia Vekich Waldron

Patricia leads at the forefront of the intersection of consumers, brands, technology and data.  Her 20+ year track record is filled with the stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives.

Here are the facts: technology never sleeps, competition is endless, and only those companies that are willing (and able) to stay ahead of trends will rise to the top.  In industries where competition multiplies daily, Patricia has helped organizations make better decisions and investments through her unique combination of domain expertise, strategic insight, and practical innovation.

Patricia has held executive positions in marketing, solution, and business development at esteemed, global organizations including IBM Corporation, Cognos, Lawson Software, Fujitsu and The Pillsbury Company.  She also has extensive experience developing partner ecosystems, working with emerging solution partners who provide niche capabilities and innovations.

Patricia is well known for her creative style, leadership and passion for excellence.  She has a reputation for forming strong business relationships with clients, partners, press, and analysts around the world, for using her industry, technology and marketing expertise to identify opportunities and create compelling visions, and for bringing them to life.  

She is a well-informed and thought-provoking speaker and has presented at global industry events, including eTail West, World Retail Congress (WRC), Consumer Goods Forum (CGF), Retail Leaders Forum, The Retail Summit and the National Retail Federation (NRF).

She is a Contributing Editor at RetailWire, the industry's premier online discussion forum.  It produces compelling content and hosts a virtual round tables of industry opinion and advice covering the most dynamic trends and issues affecting the retailing industry.

Patricia is a member of the Leap Advisory by Demand Spring, which offers personalized, actionable advice from B2B marketing executives to help organizations drive growth. The subscription-based advisory service provides access to marketing experts like Patricia, who have worked in the field and know the real-life obstacles and challenges faced by marketers. 

She also serves on the Board of Directors for the San Diego City College Foundation, a 501 (C)3 non-profit organization made up of professionals who are passionate about education and enhancing the downtown community.  San Diego City College has an enrollment of 17,000 students and is one of the fastest growing community colleges in the US.   In 2021 the Foundation awarded $250,000 in scholarships to deserving students.