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Patricia is one of the most insightful marketing leaders I know. Her long analytics heritage coupled with the years she has invested in the retail and consumer goods industries come together in a really well-crafted manner in which she approaches strategy. In my 10+ years working with her as a colleague, her insights were fresh and her ability to manage and execute complex projects with challenging constraints were top notch. Patricia's approach to always feels authentic because she always approached it from a consumer's pragmatic point of view whilst teasing out the art of the possible, stretching people's imaginations and inspiring them to act.
Managing Director Retail at Accenture
I worked with Patricia during her time as CMO of IBM’s Consumer and Retail Industry division. During her tenure I worked with her as she led massive industry initiatives on behalf of IBM including the company’s presence at such flagship events as the National Retail Forum. Patricia also led ideation sessions to develop positioning and value propositions, as well as developing go to market strategies and launch plans for new solutions for the retail/consumer sectors, including cognitive computing and AI. Well informed, curious and observant, Patricia many times acted as a futurist, correctly identifying coming trendsand then leading her teams to adapt and meet market challenges in innovative and creative ways. Patricia is a visionary who also possesses a high level of emotional intelligence, inspiring loyalty and engagement in her teams. I would welcome the opportunity to work with her again.
Vice President of Marketing at Siemens Energy Inc
I had the pleasure of working with Patricia on my team, and then as a peer for several years as part of IBM’s global retail sales and solutions leadership team. Patricia brings deep expertise in marketing strategy and tactics for B2B including all aspects of digital engagement. In addition she brings deep insight into consumer industries especially retail. Her expert council would be valuable to any company considering their business, marketing, or solutions strategy.
Executive Strategy & Digital Transformation Consultant- Consumer Industry Thought Leader